StopCOVID NI

    Download not clear enough.
    The objective of the page not clear.

Goals of the page:

  • Increase application downloads.
  • Educate why.
  • Educate on how to use it.
  • Build trust.
  • Provide basic support.
  • Provide additional support by live chat.

Research

  • Social media feedback hashtag stopcovidni.
  • Looking at other apps or websites.
  • User interviews.
  • Customer feedback comments on the App Store and Google Play 1 – 5 star reviews.
  • “Trouble finding the app.”
  • “Problems using the app.”
  • “Uninstalled and reinstalled the app to resolve problems.”
  • “Drains Battery.”
  • “Privacy concerns.”
  • “Security concerns.”
  • “Reporting bugs.”
  • “Compatibility issues certain phone and software.”