User experience design (UX) is the process of increasing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.
A UX process can be applied to improve almost anything. Some examples could be websites, apps, hardware products, software, packaging, instructions, manuals, booking a flight, insuring a car, a cinema trip or holiday.
Thinking about the whole experience, simplifying, improving and using a UX process to find user problems.
Help with putting the ‘user first’ with your product, finding users wants and needs.
Finding user pain points and pain points resolutions.
Keeping product or business goals in mind while satisfying user needs.
Our UX Process
- Gather and analyze data – metrics, feedback, heuristic review, user testing, usability testing, user observations, user pain points and product/business goals.
- Creating personas to know who you are designing for.
- Ideation techniques for creative solutions.
- Scenarios and storyboarding to help fill in design gaps.
- Paper prototypes for early usability testing, and validation of designs with representative users.
- Use the information to better plan the development cycle.
- Repeat or revisit any part of the process if problems are encountered or additional data is needed.
Strategy and planning
Structuring, organization, and labeling
General design process
Testing the design
Persona (an archetypal user for whom the product or service is being designed)
Wireframes (screen blueprints or storyboards)
Prototypes (for interactive or in-the-mind simulation)
Written specifications (describing the behavior or design), e.g. use cases
Site audit (usability study of existing assets)
Flows and navigation maps
User stories or scenarios
Sitemaps and content inventory
High-fidelity visual mockups (precise visual layout and design of the expected product or interface)
Researching the target audience
Understanding the company’s business goals
Apply out of the box thinking.
UX user research
User experience evaluation and reviews
User interface design
Ethnographic research, focusing on how users behave naturally in their own environments.
Qualitative research may be exploratory in nature, focusing on how users have used prior iterations of the product or a competitor’s product, or, what they want to see from a future product.
Some Benefits our User Experience Design process can bring:
Creative ideas/solutions that would be otherwise hard to find
Avoiding unnecessary product features
Find user pain points and product issues
Improving the usability of the system and therefore its acceptance by customers
Expediting design and development through detailed and properly conceived guidelines
Incorporating business and marketing goals
New information from customers
New user feedback and statistics
Help to define who is the customer and target market
Being more likely to meet users true needs
Users could be more positive about your product leading to customer referrals, recommendations, reviews, feedback and other positive effects.
Users could be more effective using your product meaning they will happier completing more tasks and doing it faster.
Help the user improve their use and understanding of the system.
Understand users thoughts, feelings, wants, frustrations, needs, and desires relating to the product.
Add emotional impact to products.
The whole team can get involved in looking out for user needs and problems for future system improvements.
The whole team gets involved and takes ownership of the product and improving it.
A larger team of mixed professionals from an organisation will usually come up with better and varied ideas.