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User Experience Design

User experience design (UX) is the process of increasing user satisfaction with a product by improving the usability, accessibility, and pleasure provided in the interaction with the product.

A UX process can be applied to improve almost anything. Some examples could be websites, apps, hardware products, software, packaging, instructions, manuals, booking a flight, insuring a car, a cinema trip or holiday.

Thinking about the whole experience, simplifying, improving and using a UX process to find user problems.

Help with putting the ‘user first’ with your product, finding users wants and needs.

Finding user pain points and pain points resolutions.

Keeping product or business goals in mind while satisfying user needs.

Our UX Process

  1. Gather and analyze data – metrics, feedback, heuristic review, user testing, usability testing, user observations, user pain points and product/business goals.
  2. Creating personas to know who you are designing for.
  3. Ideation techniques for creative solutions.
  4. Scenarios and storyboarding to help fill in design gaps.
  5. Paper prototypes for early usability testing, and validation of designs with representative users.
  6. Use the information to better plan the development cycle.
  7. Repeat or revisit any part of the process if problems are encountered or additional data is needed.

more soon.

UX Services

Heuristic review

UI/UX design

UX research

Interaction design



Strategy and planning

Visual design

Information architecture

Navigation design

Structuring, organization, and labeling

Interaction design


Usability testing


WCAG compliance

Human-computer interaction

General design process

UX Deliverables

Testing the design

Persona (an archetypal user for whom the product or service is being designed)

Wireframes (screen blueprints or storyboards)

Prototypes (for interactive or in-the-mind simulation)

Written specifications (describing the behavior or design), e.g. use cases

Site audit (usability study of existing assets)

Flows and navigation maps

User stories or scenarios

Sitemaps and content inventory

High-fidelity visual mockups (precise visual layout and design of the expected product or interface)

Researching the target audience

Understanding the company’s business goals

Apply out of the box thinking.

User interviews

UX user research

Design thinking

Customer experience

Process-centered design

Paper prototyping

Needs analysis

User experience evaluation and reviews

User interface design

Ethnographic research, focusing on how users behave naturally in their own environments.

Qualitative research may be exploratory in nature, focusing on how users have used prior iterations of the product or a competitor’s product, or, what they want to see from a future product.

Some Benefits our User Experience Design process can bring:

Creative ideas/solutions that would be otherwise hard to find

Avoiding unnecessary product features

Find user pain points and product issues

Improving the usability of the system and therefore its acceptance by customers

Expediting design and development through detailed and properly conceived guidelines

Incorporating business and marketing goals

New information from customers

New user feedback and statistics

Time savings

Cost savings

Help to define who is the customer and target market

Being more likely to meet users true needs

Users could be more positive about your product leading to customer referrals, recommendations, reviews, feedback and other positive effects.

Users could be more effective using your product meaning they will happier completing more tasks and doing it faster.

Help the user improve their use and understanding of the system.

Understand users thoughts, feelings, wants, frustrations, needs, and desires relating to the product.

Add emotional impact to products.

The whole team can get involved in looking out for user needs and problems for future system improvements.

The whole team gets involved and takes ownership of the product and improving it.

A larger team of mixed professionals from an organisation will usually come up with better and varied ideas.